About Us
CAIBRAND QUANZHOU LIMITED (hereinafter referred to as "CAIBRAND") was established in 2010 and is located in Quanzhou, Fujian, a core hub of China's luggage industry. As the starting point of the Maritime Silk Road, Quanzhou boasts a complete luggage industrial chain, convenient port logistics network and profound manufacturing heritage, providing CAIBRAND with unique geographical and industrial advantages for deepening its focus on the outdoor backpack sector. With over 15 years of experience in the industry, CAIBRAND has always focused on high-quality luggage products, taking outdoor backpacks as its core, while simultaneously covering the R&D, production and sales of outdoor sports bags, business travel bags, recycled material bags and various customized luggage. Relying on solid industry accumulation and strict quality control, it has grown into a professionally recognized luggage manufacturer at home and abroad, with many core products (especially the outdoor backpack series) winning high praise from global customers.
Core Business: Taking Outdoor Backpacks as the Core, Building a Full-Category Luggage Matrix
CAIBRAND is a professional enterprise focusing on outdoor backpacks as its core business. It accurately grasps global outdoor market trends and demands, and expands multi-category layout around core businesses, forming a full-scenario luggage product system covering outdoor, business and daily use, fully adapting to international orders and customers' personalized needs:
Core Outdoor Backpack Series: As the flagship category, it includes waterproof mountaineering bags, lightweight hiking bags, professional bicycle bags, etc. Made of imported tear-resistant fabrics, high-elastic breathable mesh and environmentally friendly recycled materials, paired with ergonomic shoulder strap systems and high-strength hardware accessories, it has passed international quality certifications such as EU REACH and US CPSIA. It combines durability, comfort and environmental friendliness, meeting the strict needs of professional outdoor enthusiasts and adapting to daily casual outdoor scenarios, making it a preferred category for global customers to purchase outdoor backpacks.
Diversified Expansion Series: While focusing on core businesses, it also launches business travel bags, recycled material bags and various functional luggage, which can adapt to multi-scenario needs such as business trips, daily commuting and corporate gift customization. It provides customers with a "one-stop luggage procurement solution", effectively improving cooperation efficiency and further consolidating the enterprise's comprehensive competitiveness in the luggage field.
Customization Services: Adhering to the core principle of "Quality First, Customer Supreme", CAIBRAND provides full-dimensional customization services. It can accurately match details such as materials, logos, colors, sizes and packaging according to customer needs, deeply aligning with customers' brand positioning and market orientation, helping customers quickly seize niche markets and create exclusive core products.
Strength Guarantee: Triple Empowerment of Team, Resources and Channels, Highlighting Professional Background
R&D and Design Strength: The company is equipped with an exclusive design and development team, whose core members have more than 10 years of R&D experience in the luggage industry. They focus on the trend and consumer demand of outdoor backpacks and full-category luggage, accurately capturing appearance design highlights, functional innovation directions and environmental trends. The team develops more than 120 new products annually, of which 60% are outdoor backpack series, covering appearance iteration, functional upgrading, material optimization and other dimensions. It can not only meet the customized development needs of existing cooperative brands, but also provide forward-looking outdoor backpack and full-category product solutions for new customers.
International Cooperation Advantages: With excellent product quality (especially the core competitiveness of outdoor backpacks), efficient delivery capacity and perfect service system, CAIBRAND has established long-term and stable cooperative relationships with many internationally renowned brands. The cooperation covers outdoor backpack co-development, bulk supply, full-category customized production and other dimensions. Products are exported to Europe and the United States, providing luggage supporting services for many well-known enterprises around the world. Among them, the outdoor backpack series has been consistently among the top cooperative orders, accumulating a good brand reputation and industry influence in the international market.
Supply Chain and Delivery Guarantee: Relying on Quanzhou's mature luggage industry cluster, CAIBRAND cooperates with high-quality production factories to build standardized production lines, equipped with advanced production tools such as automatic cutting machines and precision sewing equipment, ensuring efficient delivery of large-batch orders. At the same time, it has established a professional foreign trade service team to provide one-stop services from sample confirmation, production follow-up, quality control to customs declaration and logistics. Relying on the convenient maritime transportation network of Quanzhou Port, it ensures that orders are delivered to global customers on time.
Global Exhibition Layout: To deepen international cooperation and expand the global outdoor backpack and luggage market, CAIBRAND actively participates in various top international trade exhibitions every year, including benchmark outdoor and sports exhibitions such as ISPO Munich (International Sports Equipment Fair). Through the exhibition platform, it focuses on displaying core outdoor backpack series and full-category products, connects with global high-quality customers, continuously enhances international brand exposure, and highlights the strength and demeanor of China's professional luggage manufacturers (especially in the outdoor backpack field).
Corporate Philosophy and Vision: Winning Trust with Quality, Connecting the World with Professionalism
CAIBRAND has always adhered to the business principle of "Quality First, Customer Supreme", integrating quality control into every link of R&D, production and delivery, and rewarding customers' trust with cost-effective outdoor backpacks, full-category luggage products and thoughtful services. In the future, CAIBRAND will continue to be rooted in Quanzhou, focus on the R&D innovation and environmental upgrading of high-quality luggage with outdoor backpacks as the core, deepen the cooperation dimension with international brands, continuously expand the global market layout, and strive to become a core bridge connecting China's high-quality manufacturing with the global market, building a world-renowned high-quality luggage benchmark enterprise featuring outdoor backpacks.
Plant Environment
With the mission of “bringing Chinese manufacturing to the world and integrating world quality into life”, Haichuang Trading is committed to becoming a trusted partner in the global bag industry.We look forward to working with more brands to write a new chapter in international trade in inheritance and innovation!
Cooperation Partners
Trusted partner of international brands
Haichuang Trading, with its core values of "Inclusiveness, Quality as the Foundation, and Innovation as the Soul," has earned long-term partnerships with globally renowned brands. Currently, the company serves and continues to collaborate with international sports brands including:
• Mizuno: A century-old Japanese sports brand and professional sports equipment supplier;
• Umbro: A classic British football brand and a global leader in sportswear;
• Fila: An Italian high-end sports fashion brand and a global lifestyle advocate;
• Donic: A German manufacturer of professional table tennis equipment;
• EKOI: A pioneering French cycling equipment brand specializing in high-performance sports accessories.
Through in-depth cooperation with these international brands, the company and its subsidiaries continue to optimize production standards and quality control systems to ensure that products comply with international certifications (such as BSCI, etc.), while meeting the individual needs of customers with a flexible supply chain that responds quickly.